YOU DO THE WORK.
I HELP KEEP YOUR SCHEDULE FULL.
More qualified calls. Better leads. Less wasted ad spend.
I specialize in Google Ads and conversion tracking for high-value local services. My hands-on experience includes managing campaigns and fixing lead attribution issues for a US residential concrete contractor.
The same approach applies to roofing, siding, window replacement, remodeling, and other high-value home services.
Google Ads is my specialty. I also manage Facebook and Instagram advertising to help contractors reach local homeowners beyond Google Search.
No agency middlemen. You work directly with the person managing your campaigns.
LET’S DISCUSS YOUR ADSAlready advertising or planning to get started? Tell me about your business and what you need help with.
DIRECT CAMPAIGN CONTROL & HONEST REPORTING
I regularly review search terms, campaign performance, call tracking, and lead quality to identify wasted spend, improve targeting, and make better advertising decisions.
REAL CAMPAIGN EXPERIENCE.
REAL TRACKING SOLUTIONS.
A Google Ads attribution problem I identified and fixed.
While working on Google Ads for a US residential concrete contractor, I discovered that attribution information was being lost when visitors navigated between website pages before submitting an inquiry form.
I identified the cause and fixed the issue, preserving the original tracking information through to form submission.
WHY DOES THAT MATTER?
If you can’t reliably identify which campaigns generate inquiries, it’s harder to know where your advertising budget is working — and where it isn’t.
That’s why I focus on accurate conversion tracking, qualified leads, and practical campaign improvements rather than inflated performance claims.
TIRED OF PAYING FOR CLICKS
THAT DON’T TURN INTO JOBS?
Running Google Ads shouldn’t mean guessing where your money goes.
GETTING CLICKS BUT NOT ENOUGH CALLS?
Your ads may be reaching people who aren’t ready to hire or aren’t looking for the services you offer.
GETTING INQUIRIES THAT AREN’T A GOOD FIT?
Better targeting, negative keywords, and conversion-focused landing pages can help attract more relevant prospects.
NOT SURE WHICH ADS GENERATE REAL OPPORTUNITIES?
Accurate call and form tracking helps you understand which campaigns are driving inquiries and which need attention.
SPENDING MONEY WITHOUT CLEAR ANSWERS?
I focus on practical reporting that helps connect advertising activity to lead quality and business opportunities.
GOOGLE ADS MANAGEMENT
FOR CONTRACTORS
Reach homeowners actively searching for your services.
When someone searches for a concrete driveway contractor, roof replacement, siding installation, or window replacement company in your service area, you want your business to be considered.
I build and manage Google Search campaigns designed around high-intent local searches, relevant service areas, and qualified inquiries.
- Campaign research, setup, and management
- Local keyword research and geographic targeting
- Negative keyword research and search term reviews
- Ad copywriting and ongoing optimization
- Conversion tracking for calls and forms
- Landing page recommendations and conversion optimization
- Lead quality reviews and performance reporting
The goal isn’t simply to generate more clicks. It’s to attract inquiries from homeowners who are a better fit for your services.
DISCUSS YOUR GOOGLE ADS
CONVERSION TRACKING THAT GOES
BEYOND FORM SUBMISSIONS
Know where your leads are coming from.
A Google Ads conversion isn’t automatically a qualified lead.
I work with tools such as Google Tag Manager, Google Analytics 4, and CallRail to help contractors understand how visitors reach their websites and which advertising campaigns generate calls and inquiries.
I also investigate attribution discrepancies and tracking issues that can make campaign performance difficult to evaluate.
BECAUSE BETTER DECISIONS START WITH BETTER DATA.
ASK ABOUT CONVERSION TRACKINGFACEBOOK & INSTAGRAM ADS
Reach homeowners before they start searching.
Not every homeowner is ready to hire a contractor today.
Facebook and Instagram Ads can help showcase your completed projects, build local awareness, and keep your business visible to homeowners considering future improvements.
For eligible audiences, Meta Ads can also help reconnect with people who previously visited your website but didn’t request an estimate.
GOOGLE ADS CAPTURES EXISTING DEMAND. META ADS HELPS BUILD FUTURE DEMAND.
I also offer Meta Ads campaign setup, local audience targeting, ad copywriting, and ongoing campaign management.
ASK ABOUT META ADS
DIGITAL ADVERTISING FOR
HIGH-VALUE LOCAL SERVICES
My hands-on Google Ads experience includes residential concrete services, and I serve contractors across other high-value home improvement categories.
RESIDENTIAL CONCRETE
Driveways, patios, slabs, pool decks, sidewalks, and other residential concrete projects.
OTHER HOME IMPROVEMENT TRADES
High-value services that depend on reaching homeowners in the right locations.
Different trades. Similar challenges. You need to reach homeowners in the right locations, reduce irrelevant inquiries, and understand which advertising efforts create real opportunities.
HI, I’M BRIAN.
Your independent Google Ads and conversion tracking specialist.
I’m the person behind Online Marketing For Trades.
I’ve worked with a UK digital marketing agency and have hands-on experience managing Google Ads and troubleshooting lead attribution for a US residential concrete contractor.
My expertise includes Google Ads, Facebook and Instagram Ads, Google Tag Manager, GA4, CallRail, landing page optimization, and conversion copywriting.
I’m based in the Philippines, lived in the UK for over 13 years, and offer overlapping US business hours.
When you work with me, you’re dealing directly with the person building, monitoring, and improving your campaigns.
NO ACCOUNT MANAGERS. NO UNNECESSARY LAYERS. JUST CLEAR COMMUNICATION AND ACCOUNTABLE WORK.
CONTACT MELET’S TALK ABOUT YOUR BUSINESS
Tell me what you need help with, and let’s see whether we’re a good fit.
ALREADY RUNNING GOOGLE ADS?
Tell me what’s working, what’s frustrating you, and what you’d like to improve.
THINKING ABOUT ADVERTISING?
Let me know what services you offer, where you operate, and what kind of inquiries you’re hoping to attract.
Whether you’re looking for Google Ads management, Facebook and Instagram Ads, or conversion tracking support, I’d be happy to learn more about your business.
WHAT HAPPENS NEXT?
Once I receive your inquiry, I’ll review your business and advertising needs.
If my services look like a good fit, we can arrange a brief introductory conversation to discuss your goals, current challenges, and possible next steps.
No obligation. Campaign audits, implementation, and ongoing management are separate paid services.
Prefer email?
YOU FOCUS ON THE WORK.
I’LL FOCUS ON THE ADVERTISING.
Your time is better spent running your business than trying to figure out why your ads aren’t producing the inquiries you need.
Let’s discuss how targeted advertising, accurate tracking, and better landing pages could help your business attract more qualified opportunities.
LET’S TALK